Post 1; Monique – WALTER LANDOR

Posted: March 6, 2012 by moniquemwilson in Uncategorized

Walter Landor.

Born 1913, Munich, Germany.
Deceased 1995, San Francisco, California, United States of America.


“Products are made in the factory, brands are created in the mind” – Walter Landor

Walter Landor changed the world of Graphic Design with his unique aesthetic sense, creative vision and successful design strategy. Most people are familiar with Landor’s work, even without knowing the designer behind it.

Walter Landor was the designer behind the now largely successful and world-renowned brands, such as;

  • Levi’s
  • Cotton Inc.
  • Marlboro
  • Coke (script)
  • Fuji Film
  • World Wildlife Federation (WWF)
  • British Airways
  • Japan Airlines
  • BP

Walter Landor is heavily influenced by Bauhaus and Workbund design movements. He was also greatly influenced by his father, who was an Architect.  After his studies at the University of London’s Goldsmiths College, the then 23 year old Landor became the youngest Fellow of the Royal Society of Arts.

In 1994 the Smithsonian Institution honoured Walter Landor by establishing a permanent collection of his designs and packaging.

Although Walter Landor died in 1995, at the age of 81, his company Landor Associates (established in 1941) carries on the same committed approaches to graphic design that Walter possessed throughout his designing career.



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