GM HOLDEN LTD logos from 1928 (left) and 1972 (right) then again in 1994.
The logo, or “Holden lion and stone” as it is known, has played a vital role in establishing Holden’s identity. In 1928, Holden’s Motor Body Builders appointed Rayner Hoff to design the emblem. The logo refers to a prehistoric fable, in which observations of lions rolling stones led to the invention of the wheel. With the 1948 launch of the 48-215, Holden revised its logo and commissioned another redesign in 1972 to better represent the company. The emblem was reworked once more in 1994.
Shopping for Australian made and grown products, simply look for the famous green and gold Australian Made kangaroo logo. Only products that meet the strict rules approved by the Federal Government and administered by not-for-profit, Australian Made, Australian Grown, are allowed to use the Australian Made logo. That goes for the Australian Grown and Product of Australia logos too. So if you want to buy Australian Made, look for the logo Australian shoppers have trusted for 25 years, the original, and only recognised, Australian Made logo.
1888- Arnott’s registered its famous parrot as a logo. (it wasn’t officially registered as a trademark until 22nd February 1907) Legend has it that Williar Arnott’s daughter in law, Mrs Leslie Arnott, first drew the bird. Taking as her model a Mexican parrot given to William by a captain of the Newcastle coal fleet. Mrs Arnott produced a coloured sketch of the bird perched on a T-shaped bar and eating a biscuit.