Post 4 – Avi Cuong Nguyen

Posted: March 19, 2012 by Virtual Reality and Technologies in Uncategorized

Ivan Chermeyeff was born in 1932 in London, England. In 1940 he moved to the United States with his family where he has lived ever since.

He was influenced by his father to pursue an artistic role in life. He later studied at Harvard and the Institute of Design in Chicago, and received a Bachelor of Fine Arts at Yale. When he was at Yale he met Tom Geismar where both designers discovered their shared passion for typography.

Whilst doing research for his Masters, Chermeyeff was highly influenced by Paul Rand, Miro, Patisse and Picasso. After graduating from college, Chermayeff worked for Alvin Lustig and CBS in NewYork.

In 1957 after his friend Geismar came back from World War 2, they teamed together to create one of the most successful design studios of the 20th century. With their unique style of abstract expressionism they had great success when combined with typographic designs to create brands, identities, messages and book covers.

The 1950s was the time of graphic design revolution dominated largely by abstract designs. This was eventually over taken by pop culture designs of the 60s. Despite this, Chermayeff and Geismar started a craze for abstract corporate symbols, beginning with the design they made for Chase Manhattan Bank. Since then they have made 100s of designs and symbols such as Manufactures Hanover Trust, Screen Gems and the Bicentennial celebration.

The following pictures are some examples of Ivan Chermayeff works:

http://www.cgstudionyc.com/newwork/baseline-magazine

http://www.thinkingform.com/2011/06/06/thinking-ivan-chermayeff-06-06-1932/

http://www.aiga.org/medalist-ivanchermayeffandtomgeismar/

http://www.logoreviews.org/ivan-chermayeff-well-known-famous-graphic-designer

http://www.designcouncil.org.uk/about-design/Types-of-design/Graphic-design/Typography/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s