World War II, or the Second World War was a global war that was under way by 1939 and ended in 1945. It involved a vast majority of the world’s nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis. It was the most widespread war in history, with more than 100 million people serving in military units.
With such an immense War on the world’s hands, came massive War propaganda and posters campaigns.
From conducting some research online, I have found a vast assortment of posters with different messages being portrayed to the public.
Below are some of the posters which portray the messages of “Loose lips sink ships” etc…
They are using very bold fonts, likely to be Gill Sans Ultra Bold – to show amplify the strong message. They are also using a very dark, eerie colour palette, such as reds, browns and blacks with strong visual images to portray the horror of what can happen if you “talk too much to the wrong people” can do during War times.
They were a very effective means of communicating the message to the general public, as aforementioned, that over 100 million people were serving in Military units, and it was likely that not one but two or more came from the one family.
On a lighter note, the majority of propaganda posters used throughout the initial stages of the second World War beginning were of the recruitment type.
They took on a slightly different outlook to the war than the previous. These images were about the glories of war, and what honor it is to serve for ones country.
It was likely that most of them used Gill Sans font also, with some exceptions. I believe this font was used as it is strong, stable, in your face font that stands out when being used on posters.
The colour palette is a lot different to the above mentioned palette for the “keep quiet” posters. They are using more noble, patriotic colours, such as blues, navys and khaki (the colours of the uniforms in most cases). This represents a positive message about joining the Military services.
Notice all the images of people in the recruiting posters are of them smiling or having a good time, depicting the idea that they are proud, happy and honoured to serve their country. This gives the image of the Armed forces a confident, optimistic and hopeful attitude, which was a useful, enticing image to portray to the public in such a time of fear.
In conclusion, I believe that the posters used in the beginning of World War 2 were an effective Graphic Design tool and portrayed the messages they were intended for.