Cassandre born in 1901, he moved to Paris where he studied at the École des Beaux-Arts and at the Académie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, he earned a reputation with works such as Bûcheron(Woodcutter) and Bonal aperitif posters.
Bonal is a brand of aperitif made from wild gentiane found in the Chartreuse mountains.
The style of art used for Bonal posters is a art deco design. At the time, art deco was a popular design movement which lasted from 1925 to 1940. Art deco is a broad term, in detail it incorporates elements from Neoclassical, Constructivism, Cubism,Modernism, Art Nouveau, and Futurism.
In particular, the Bonal aperitif poster uses vibrant colours as well as smiling athletes to promote their alcoholic products. This is contradictory because in order to be a successful athlete, few drink if at all. None the less, the association style of advertising between happy athletes and alcoholic aperitif very provocative and eye catching, perhaps this is why they are always smiling.