The work of Swiss born Max Huber is celebrated as being very innovative. His original compositions include mixed media collages, using photography, painting as well as many other forms of graphic media. His most impressive work was created between the mid 40’s to the 80’s, during which time he earned himself various awards including the Compasso d’oro and in 1958 he travelled to the US as a speaker to the First International Seminar on Typography.
His work techniques are very typical of designers born of the swiss design colleges of this time. He attended the Zurich School of Arts and Crafts with many talented designers of the time, as there were many German designers settling in Zurich due to the political situation in their home at the time. He along with several other designers, created solid foundations for Swiss design techniques that they are known for to this day. They developed what is known as the International Typographic Style, which is a system that rely on typographic grid systems, margin settings, sans-serif typefaces and commitment to clear rational design aesthetics.
“He was a splendid mix; he had irrepressible natural talent and a faultless drawing hand; he possessed the lively candour of the eternal child; he was a true product of the Swiss School; he loved innovatory research; he boasted a lively curiosity, being quick to latch on – not without irony – to the most unpredictable ideas, and he worked with the serious precision of the first-rate professional.”
– Giampiero Bosoni
“He never used his images in a strict sense. He often mixed unframed flat photographic and typographic elements with strips of colour to convey a certain feeling of dynamism and speed. He used recognizable elements in his design, without having them tell a story. His work concentrated on photographic experiments and clear type combined with the use of bold shapes and primary colors. His strict grids were easily identifiable. Huber favoured clarity, rhythm and synthesis. He used succinct texts, composed from different hierarchical groups; a large title with secundary information in a smaller type, a sequence of levels. Troughout the years he was not influenced by fashion, but held onto his basic ideas.”
SOme of his most recognizable work is that he did for the Monza races, his Jazz record covers and the work he did advertising various European department stores.