Post 7 – 1902 – Franklin Gothic – Monique

Posted: June 24, 2012 by moniquemwilson in Uncategorized

Franklin Gothic Typeface

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Franklin Gothic is an extra-bold sans-serif type which can be distinguished from other sans serif typefaces, as it has a more traditional double-story g and a. Other main distinguishing characteristics are the tail of the Q and the ear of the g. The tail of the Q curls down from the bottom center of the letterform in the book weight and shifts slightly to the right in the bolder fonts.

It was named in honor of a prolific American printer, Benjamin Franklin. The faces were issued over a period of ten years, all of which were designed by Benton and issued by A.T.F.

Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of such European faces as Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.

  • Franklin Gothic (1903)
  • Franklin Gothic Condensed + Extra Condensed (1906)
  • Franklin Gothic Italic (1910)
  • Franklin Gothic Condensed Shaded (1912)

Some time later, the foundry again expanded the line, adding two more variants:

  • Franklin Gothic Wide (1952) designed by John L. “Bud” Renshaw
  • Franklin Gothic Condensed Italic (1967) designed by Whedon Davis


  • New York University lists Franklin Gothic as an official font.
  • Franklin Gothic is the headline and article title font used by Time Magazine.
  • The Franklin Gothic font was the resident typeface of the PBS series The Electric Company.
  • Franklin Gothic is the official typeface of the Museum of Modern Art in New York.
  • The film Rocky’s title is Franklin Gothic Heavy.



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